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Search Engine Optimisation

SEO targets organic rankings, SEM specifically involves paid methods, primarily through platforms like Google Ads or Microsoft Ads

Search Engine Optimisation

Search Engine Optimisation (SEO) is the process of improving a website's visibility in search engine results pages (SERPs) to increase organic (non-paid) traffic. It involves optimizing content, structure, and technical aspects of a website to help search engines understand and rank it more effectively.

Search Engine Marketing (SEM) is a form of digital marketing focused on increasing a website’s visibility in search engine results through paid advertising. While SEO targets organic rankings, SEM specifically involves paid methods, primarily through platforms like Google Ads or Microsoft Ads.

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