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Customer Relationship Management (CRM) is a model for managing and monitoring an organization’s interactions between all their customers. It uses technological tools to organize and synchronize the company’s sales, marketing, customer service, technical support, and the like. CRM systems make information highly accessibly to remote sales staff as they are implemented with mobile capabilities. CRM systems are also offered by various vendors as software as a service (SaaS). Therefore, CRM systems have now been transferred to a cloud-based market.
